Lourdes R. Quisumbing
Modernization studies now draw from all social sciences because of the way in which economic, political, and social forces interact in development and modernization. Economists recognize the mutual interaction of economic and noneconomic forces over long periods of time as comprising the essence of development (Dalton 1971). Empirical studies revealing unusual success or unusual failure pinpoint both cultural heredity and economic and physical environment as factors inducing success or failure (Dalton 1971:13). It is increasingly apparent that sociocultural dimensions are often instrumental in the success or failure of development programs (Rogers and Svenning 1969:361); and yet much of the research in less developed nations has been strictly economic in nature, ignoring sociopsychological variables and cultural aspects of the development problem (Inkeles 1967 :v). Much more is known about gross national products and per capita income in less developed countries than about perceptions, attitudes, and beliefs of the people (Rogers and Svenning 1969:361). © 1976 by Mouton & Co. All rights reserved.
University of San Carlos Graduate School, Cebu, Philippines
