Evaluating the destination management performance of small islands with the fuzzy best-worst method and fuzzy simple additive weighting

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Kafferine Yamagishi, Cecil Gantalao, Ann Myril Tiu, Reciel Ann Tanaid, Maria Esther Medalla, Dharyll Prince Abellana, Egberto Selerio, Lanndon Ocampo

2023 Current Issues in Tourism Vol. 26 Issue 8 Article Cited by 11 Quartile

Abstract

This work combines the fuzzy best-worst method for assigning weights of indicators and the fuzzy simple additive weighting method for evaluating performance, along with the TALC model, in generating a single-valued index that would holistically describe the performance of a destination (e.g. small islands). Grounded on a real-world application, the evaluation process proved useful in evaluating the performance of Bantayan Island (Philippines), with a high degree of flexibility in dealing with variations of domain applications with different groups of decision-makers in different settings. The findings, although highly case-specific, offer starting points of discussion in managing small island destinations. © 2022 Informa UK Limited, trading as Taylor & Francis Group.

Affiliations

Department of Tourism Management, Cebu Technological University, Cebu City, Philippines; School of Business and Economics, University of San Carlos, Cebu City, Philippines; Department of Foods, Garments and Cosmetology Technology, Cebu Technological University, Cebu City, Philippines; Institute of Food Science, Innovation and Technopreneurship, Cebu Technological University, Cebu City, Philippines; Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines; Graduate School, Cebu Technological University, Cebu City, Philippines; Center for Applied Mathematics and Operations Research, Cebu Technological University, Cebu City, Philippines